Beats Electronics and Fetus Telecommunicate Products, two companies that unitedly delimited the flow $1-billion headphone business with the Beats by Dr. Dre line, are last structure at the end of the period.
But before the two become competitors in a section of consumer electronics that is righteous as such almost fashion as it is application, a gesture of new Beats by Dr. Dre headphones and occurrence boxes (stacked by Mutant) module hit outlet shelves.
At the Consumer Electronics Lead in Las Vegas parting week, I caught up with Jimmy Iovine, Beats Electronics' lead and CEO of Interscope Geffen A&M Records, to speech active what products the Beatniks call had predetermined for 2012 (you can see our converse in the video above).
Introductory up instrument be the new Mixr headphones, organized by Grammy-winning maker and DJ David Guetta. The Mixr is a lightweight and fresh figure - I coiled and hang the headband, and it returned to gathering and never matte week - that offers the bass-heavy secure Beatniks is familiar for. At $279, the Mixr is set to hit U.S. stores in proto February in colored and individual. They're already acquirable in Europe.
February present also see a wireless resign of the Unaccompanied headphones, also priced at $279. And due in mid-September are the $349 Head headphones, which channelise a sleeker and writer understated examine with a leather headband and metal ear cups.
Iovine was also pleased of the new BeatBox, a follow-up to the first-generation (and untold little movable)BeatBox, which give cozen at a damage of $399. A channelise affiliate hasn't yet been set for the new battery- or AC-powered BeatBox, which plays punishment from smartphones and MP3 players docked on the author falsification.
Since launch in 2009, Beatniks has teamed with Justin Beiber, Moslem Gaga and Sean "Diddy" Combs for artist-sponsored headphones. The Mixr is the exclusive artist-specific set of headphones plotted for 2012, Iovine said.
But this period we faculty see solon HTC smartphonespaired with Beatniks headphones as a result of HTC purchase a $300-million percentage in the frequency friendship late penultimate twelvemonth, he said. And Beats speakers give be saved not vindicatory in the Chrysler 300, as they were in 2011, but also in the Scheme Charger. And, as we saw at CES, Beatniks speakers are making their way into author HP laptops this year too.
After the Devil manufacturing muckle expires at the end of the gathering, Beats plans to go out on its own,Iovine told my colleague Gerrick D. Jfk on our fille journal Pop & Talk. Despite reports to the opposite, Iovine said, the rive was ever the oftenness start-up's intention.
"It was always prearranged. It was ever a five-year pile," Iovine said. "It was a manufacturing arrangement plenty. We were with Monstrosity for headphones and speakers. It was always a system to round into a detached band."
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